SPLENDORA is your daily style source and weekly newsletter that surfaces chic, brilliant things before they hit the mainstream. For years, fashion industry insiders have relied on Splendora intel. Now millions of smart, stylish people across the globe turn to Splendora Style & Culture Radar for fashion, beauty, and lifestyle inspiration.

PRAISE FROM SPLENDORA’S INNER CIRCLE

“Gina has a true gift for finding the unexpected, the fun, the breathlessly of-the-moment. That’s the beauty of Splendora.” – Dany Levy, Daily Candy Founder


“I typically don’t visit fashion websites, but definitely make an exception for Splendora.” – Vanessa Getty, Philanthropist


“I turn to Splendora first when looking for just about anything. Their recommendations are always on the mark.” – Julie Chaiken, Fashion Designer


“I’ve had Splendora on my radar for years. They’re chic, on point, and unlike other fashion blogs, their editors are actually interesting, bright women I can relate to.”– Summer Tompkins Walker, Designer

COMPANY HISTORY

SPLENDORA is the brainchild of Gina Pell, an internet pioneer with impeccable taste and insider fashion connections (Sarah, her childhood BFF was the muse behind Louboutin’s red sole). Gina launched Splendora in 1999 and one year later Amy Parker, Executive Vice President & Co-Founder, turned Pell’s style savvy into a publishing powerhouse.

OUR MISSION

Splendora's editorial philosophy can be summed up in three words: chic, relevant, and engaging. Pell explains, “We started in this business over a decade ago as luxury city guide editors so we're seasoned experts and passionate lifestyle informants who link our readers to the best things on the web and in the world. We also go beyond fashion, finding fascinating tidbits like a website that helps you find funding for your next creative venture or the ingredients to a skin brightening smoothie.”

SPLENDORA READERS RAVES

“Splendora has a knowing, cerebral quality that I don't find on other sites. They are sharp, multi-dimensional, intimate, and witty just like my real life girlfriends.”
– Karen Kensit, New York, NY

“Most fashion sources have their finger on the pulse of what's up and coming, Splendora’s radar *is* the pulse.” – Melissa Bertolino, Phoenix, AZ

WE HAVE QUITE A RAP SHEET

Here's a blast from the past: a silly rap video we made at the office with actual Splendora staff members, Splendora readers, and a lot of champagne cocktails. We love our jobs. Can you tell?