SPLENDORA is a must-read daily blog and weekly newsletter that surfaces chic, brilliant things before they hit the mainstream. For years, fashion industry indsiders have relied on Splendora's intel and now millions of intelligent, stylish people across the globe turn to Splendora Style & Culture Radar for fashion, beauty, and lifestyle inspiration.

COMPANY HISTORY

SPLENDORA is the brainchild of Gina Pell, an internet pioneer with impeccable taste and insider fashion connections (Sarah, her childhood BFF was the muse behind Louboutin’s red sole). Gina launched Splendora in 1999 and one year later Amy Parker, Executive Vice President & Co-Founder, turned Pell’s style savvy into a publishing powerhouse.

OUR MISSION

Pell explains, “We started in this business over a decade ago as luxury city guide editors so we know our chic. In fact, our editorial philosophy can be summed up in three words: chic, relevant, and engaging. Splendora's editors are passionate lifestyle informants who link our readers to the best things on the web and in the world. We also have a knack for finding fascinating tidbits like where to download Frida Giannini & Marc Ronson’s playlists; which website can fund your next creative venture; or the ingredients to a skin brightening smoothie.”

PRAISE FROM SPLENDORA’S INNER CIRCLE

“Few places capture the fun of shopping while delivering the way Splendora does. It’s hot, hip, and helpful with a refreshing point of view.” –Constance White, Style Director

“I turn to Splendora first when looking for just about anything. Their recommendations are always on the mark.” – Julie Chaiken, Fashion Designer

“Splendora.com is fun and fast.” – Diane Von Furstenberg, Fashion Designer

“What's sexy? Answer: Gina Pell – Christian Louboutin, Shoe Designer

SPLENDORA READERS RAVES

“Splendora has a knowing, cerebral quality that I don't find on other sites. They are sharp, multi-dimensional, intimate, and witty just like my real life girlfriends.”
– Karen Kensit, New York, NY

“Most fashion sources have their finger on the pulse of what's up and coming, Splendora’s radar *is* the pulse.” – Melissa Bertolino, Phoenix, AZ

WE HAVE QUITE A RAP SHEET

Here's a blast from the past: a silly rap video we made at the office with actual Splendora staff members, Splendora readers, and a lot of champagne cocktails. We love our jobs. Can you tell?