Launched in August 2011, JOYUS is the world's first premium video commerce experience, transforming the way women discover and purchase chic finds from around the web.
Visit our new digs at Joyus and "Like" the Joyus on Facebook to keep up with our latest antics.
Going above and beyond the normal flash sale site format, Joyus produces engaging video sale segments featuring hand-picked goods from discerning curators. The videos allow you to get a more personal look at goods before committing to buy, each feature hosted by a savvy fashion or beauty insider. From universally flattering pants to a body potion that hides cellulite and makes skin glow that Gina Pell, Joyus Chief Creative Officer (and former Splendora Content Chief) and other Joyus curators and experts swear by. Joyus video sales only feature quality lines that its curators love—no exceptions.
Excerpt from Splendora Founders Gina Pell and Amy Parker's Announcement Newsletter:
"The decision to transition to Joyus was a logical evolution for Splendora. It allowed us to continue doing what we do best, waxing lyrical about everything we love, but instead of using paragraphs of text to describe our passions, Joyus video lets us connect more authentically using our actual voices, style and personalities."
Helmed by former Google President and Silicon Valley superstar Sukhinder Singh Cassidy and eBay's Fashion former head Diana Williams, Joyus ushers in the next generation of online shopping. The experience is akin to having your most fashionable friend alongside you while shopping—only said "friend" is a seasoned fashion editor or industry insider with impeccable taste. Suffice it to say, Splendora has landed with a golden parachute in a shopper's utopia.
Unending thanks and gratitude to all our beloved Splendora readers, supporters, clients and alumni over the past twelve years. We loved every minute of the ride and can't wait to share more adventures with you at JOYUS!

When a big night out or special occasion comes around, your first instinct may be to pick up the phone and book a session with your stylist. But it's just as easy to get a salon look on your own, provided you have the right tools on-hand. This video features beauty expert Bre Bergs demoing how to get the perfect party-ready look with minimal effort. Pick up a few of her trusted essentials on JOYUS to achieve gorgeous Vernoica Lake-like waves for black tie affairs, cocktail parties, or even casual meetups with friends if you fancy.
12.29.2011
If you prefer brogues to stilettos, button-ups to chiffon dresses, and take after gender benders like Diane Keaton and Charlotte Gainsbourg, then bookmark Tomboy Style. Dedicated to women who dare challenge feminine mores, the refined and extremely well curated blog features photos of androgynous icons, highlights of borrowed-from-the-boys ensembles, and profiles of astute, stylish tomboys from all walks of life. Put on some Feist and peruse the intelligent website now.
11.14.2011
Nameplate necklaces were an all too ubiquitous sight during Sex and the City's heyday, with gaggles of women sporting their own version of the "Carrie" chain. Trend overload put us off personalized jewelery until we came across WHITLEY's refreshingly chic take on alphabetic accessories. Letters A-through-Z have been handsculpted in gold and strung on a delicate chain, with great artistic intention put into their unique appearance. Available for $49.00 through December 31st on JOYUS, conveniently coinciding with the holiday season.
11.12.2011
Among Splendora editors' staple reads is Dazed and Confused, the London-based magazine that has been serving up savvy musings on style, art, and culture for the past two decades. To coincide with the publication's 20th anniversary, Dazed asked some of their fellow aesthetes and creative collaborators to contribute one item they felt best represents the last 20 years. The goods will be auctioned off on eBay starting Sunday, November 20th, with a Swarvoski encrusted lighter from Donatella Versace among the pieces whose proceeds will benefit Oxfam. Click here for a preview of what your Watch List can expect during the auction's duration.
11.10.2011

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