The Beach Wave

According to stylist Nicole Hartman from Privé Salon in WeHo, perms are back and better than ever. Could the hair gods have found a way to get rid of the ugly frizz and the horrid smell? YES! We were invited to try the salon's exclusive Beach Wave treatment, publicized as "next generation perm," turning dull, flat hair into a Gisele Bundchen-like coiffe for $200. Here's what our lifestyle editor's hair looked like right after her visit. Definitely some added volume, refined curls; but most importantly, gone were the split ends and brittleness. Perfect for anyone trying to grow their locks and keep them healthy: you can literally skip a cut by getting this treatment in!