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ideo eyes open travel guides - what to read What to Read: IDEO Eyes Open Travel Guides Though I’m a Lonely Planet girl at heart, I’m captivated by these travel guides. Created by IDEO, a renowned innovation and design firm, these books are created to put the "see" back in sightseeing. From a crisp photo of neon sign outside of a building to the conversational description of the surrounding culture, travelers are encouraged to take in the little things and truly absorb their environment. Right now, there are guides for NYC and London, and more cities are expected to come soon.
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