What makes Borja Color Studios unique is that Borja herself will hand-color your hair. Using a paintbrush, she paints color on individual strands sans the aluminum foil, using ammonia-free products. Enjoy the one (highlights and tints) to two- (double process) hour procedure in her charming studio by reading several of the stacked magazines, sipping wine or coffee, or gazing out onto 57th Street through the large picture windows. Any other customer or co-worker who walks by you will likely compliment Borja's work--letting you know a true artist is in the house.