In the four season city that never sleeps, New Yorkers exercise at all hours, making working out an all-weather, around the clock activity. That's why they all head to NIKETOWN to outfit themselves in an amazing variety of workout wear. Whether it's burning it up in Bikram, pushing in Pilates, or nighttime run in Riverside Park Nike's reflective and high tech Dri-Fit materials wick pesky perspiration and keep Big Apple athletes cool where it counts. Those brilliant Nike designers have kept creeping and readjusting to a minimum with the invention of the workout thong and stay-put bra, a god-send for ladies training to run the NYC Marathon. Exercising and bumming around town require comfortable kicks and NIKETOWN has shoes galore. Go retro in a pair of high or low top Air Dunks, slip on some SHOX, bop to yoga in suede slip-ons, or celebrate sunny summer climes with slides and thongs. Don't leave the boys out; with some new sneaks and shorts in tow he'll spend less time watching the Knicks on TV and more time trying to act like them on the blacktop. Remember city-dwellers, the Splendora mantra maintains that looking good is feeling good!