Much like the philosophy of creator Shu Uemura, colors and application resemble the workings of a soft-wash watercolor. A believer that anyone should be able to wear any color, Shu Uemura designed his line of cosmetics to include every vivid hue imaginable. The colors, however, wash on like a whisper. Go ahead and try on the tomato red cheek color--loyalists of this line never suffer from "cosmetic clown" syndrome.  Brides yearning for the subtle glam of Shu Uemura can schedule a bridal makeup session. Browsing for a cosmetic indulgence? How can you say no to their notoriously popular eyelash curler? Makeup artists the world over have sworn their allegiance to the product. The brushes, also favorites of the beauty industry, are available in three different forms: sable/animal hair, nylon, or new nylon. Splurge on sable if you can, but the new nylon series is perfect for those who use both powders and creams.