The Firm is San Francisco's latest one-stop shop for all your fashion needs. The owner, a former lawyer, is all about empowering women to be and look fabulous, and The Firm's well-rounded picks and knack for finding new designers exudes this. From yoga wear to cocktail to business attire, The Firm's knowledgeable staff will personally help coordinate outfits for you that transition from the boardroom to the bars with minimal hassle. The Firm not only carries cute and flirty staples from Tracy Reese and Yoana Baraschi, but a beefed up denim collection and a plethora of separates from designers such as Yumi Kim, Jovovich-Hawk and Lauren Conrad. The sheer volume of designer denim, clingy tees, and dresses will make a downtown shopping trip seem daunting. Who needs the hassle of expensive parking lots and cabs, when you fashionistas can localize your shopping and keep it in the neighborhood!