We're thrilled to share with you some big news that we've been keeping to ourselves these past few months:

Splendora has been acquired by JOYUS, the world's first premium video commerce experience transforming the way women shop. (Read Wall St. Journal story here.)

My Splendora co-founder Amy Parker and I always promised ourselves that we'd never sell the company unless it was going to result in an improved experience for our family of readers and brands. We started Splendora 12 years ago by publishing my personal beauty and shopping rolodex on the web and continued to develop our "voice" by creating content based on other personal passions from me, my editors, and women in the office--things we actually owned and raved about.

The decision to transition to Joyus was a logical evolution for Splendora. It allowed us to continue doing what we do best, waxing lyrical about everything we love, but instead of using paragraphs of text to describe our passions, Joyus video lets us connect in a more authentic way with our actual voices, style and personalities--to truly show and tell you about the things we love and not in a flip cam haul video but in a glossy segment befitting of Splendora style. And the fact that viewers could shop the video created a better user experience than clicking on links and going to seven different online stores.

The Splendora Style & Culture Radar will be business as usual, posting everything fabulous, until the end of 2011 and we'll still be sharing our antics on Facebook. But you can now Like our Joyus Fan Page and follow us @hellojoyus on Twitter. In fact, we'd really love it if you Liked and Followed so we always keep in touch.

We were also keen to work with brilliant female founders, like Silicon Valley superstar Sukhinder Singh Cassidy. Sukhinder is our Joyus Founder & Chairman and the former president of Google Asia-Pacific and Latin America Operations. Joyus Co-Founder Diana Williams, VP of Product, hails from eBay where she led product strategy for eBay Fashion. This blend of technology and commerce, along with Splendora's creative nucleus, is what makes us proud and excited to help Joyus make history as the world's first premium video commerce experience.

Cherished reader, we'll always be grateful for your love and support over the past decade. And as we complete our metamorphosis to become one JOYUS family, we hope you continue to hold dear the Splendora motto: Semper Amicae Maximae (Best Friends Forever).

Continue the journey with us as we pour our passions into JOYUS.

Love Always,

GINA PELL, Splendora Founding Content Chief & AMY PARKER, Splendora Co-Founder, Executive Vice President

ETERNAL THANKS TO OUR SPLENDORA FAMILY 1999-2011
Zem Joaquin (my BFF and original Splendora partner), Jennifer Hall, Lily Achatz, Karen Bard Sayah, David Fletcher, Heidi Atwal, Sydd Hubbard, Eric Avery, Allison Darrow, Jessica Stout, Rusty Munro, Christina Claypool Uzzardi, Tamir Karta, Michael Glaser, and Dave Pell.

Maxine Mannion, Thomas Ray Eccles, Ariana Fariab, Katie Achatz, Bee Shah, Antoi Hillard, Mallory Kneller, David Maslin, Babe Scanlon, Vivianne Lapointe, Melissa Goldstein, James Joaquin, David Mandelbrot, Jody Sherman, Arba Group, Thanos Triant, Bill Wilson, Tonny & Nora Yu, Tyler Peppel, Michael Tanne, Eda & Joe Pell, Nirav Tolia, Bob Zipp, and Alan Parker.

Shari Spakes, Kristine Hernandez, Jon Odo, Matt Hartenstein, Rosa Fariab, Angeli Fitch, Tracie Broom, Jennifer Dolin, Jaime Ho, Eric Jones, Alyssa Warnock, Melissa Davis, Terri Tsang, Gentry Lane, Natalie Jarman, Leslie Pritchett, Annie Galvin, Ariel Feldman, Kaley Hollis, Sarah Hanft, Annie Kyger, Jasmine Simms, Casey Trudeau, Stephanie Hoffmann, Lauren Fischer, Meredith Fuller, Eileen Mansoorian, Kate Carrubba, Dena Smolek, Kasey Ellison, Stephany McKnight, Sally Rothman, and Sarah Panahi.