We've never understood vibrating toothbrushes. We've always wondered who these people are that won't do the up-and-down brush motion with their hands, and need an appliance to actually do the brushing movement for them.
So when we read in WWD this morning that Estée Lauder is coming out with TurboLash All Effects Motion Mascara, a battery-operated, vibrating mascara, the same questions popped into our heads:
Why does it need to vibrate? Couldn't you just do the sweeping motion on your own? How will it get those tiny lashes in the inner corners? Can you poke your eye out? Wouldn't you just end up going over the TurboLash's work with a dry brush to spread the mascara out evenly? And won't our boyfriend look at us like we're crazy when we get ready in the morning?
Lauder claims that there's "a relationship between vibration, length, volume, separation and curl," and that lashes separate for perfect mascara application the instant the vibrating brush touches your lash line.
As unlikely and unnecessary as this all sounds, we know we'll probably be at Saks sometime after it launches there exclusively in July. We're suckers for "mascara technology." But this product goes for $30, a full $7 above the mascara we've considered to be the best for several years, DiorShow.
Are we really ready to go there?
